One of the most powerful digital marketing strategies for businesses is to use social media. Despite being proven to be an extremely useful strategy in reaching your target audience, not many business owners see the value of marketing their products, services and brand on social media.
Writing content that is valuable to your audience will keep your social media platforms active and the audience engaged. But wait! Before you begin writing and putting images together, it’s imperative to have a strategy so that you can increase the engagement on your posts and get the most out of your social media interactions.
Understanding your target audience
Know who your customers are so that you can recognize what type of posts would get their attention. If your posts are targeted, you will know how your audience will respond. We’ve created a step-by-step guide on identifying and defining your ideal customer through developing their customer profile, get your copy here and begin understanding your ideal customer/client TODAY!
Watching your competition
Observe what your competition/similar brands are doing on their social media platforms. Don’t copy, rather check whether they’re getting the results from their interactions and how you can incorporate and do better.
Knowing the goal of the post
Consider what action you want your audience to take when they see your post. Do you want them to engage through likes, follows and shares? Are you looking to get them to click through to read more or take them to a landing page? Be clear about what you want your customers to do in order to take action.
Writing content that gets attention
Explain what you want your readers to do with each post that you upload to social media.
Adding relevant visuals
Make sure you’re adding relevant visuals to your posts to make it more attractive, this could be an image, a video, meme, gif. Add a nice touch with a unique branding element,